One of the many benefits to living in such a beautiful area of the country is its appeal to visitors who boost the local economy with out-of-town dollars. 

Among these visitors are motorcyclists, who come for some of the best routes in the country. It’s not unusual to see them here during this ride-friendly time of year, but this weekend, there’ll be even more in town for the plethora of events slated around town.

Each motorcycle will bring an average of two people who each will infuse an average of $70 per day into the local economy; unless they are staying overnight, in which case they’ll contribute an average of $110 per person per day, according to Charlie McIlvain, executive director of the Kerrville Convention & Visitors Bureau.

Let’s be good hosts and be especially aware of these easy-to-miss riders sharing our roads at high speeds. 

As part of National Motorcycle Safety Awareness Month in May, The Texas Department of Public Safety has launched its “Look Twice for Motorcycles” campaign and is reminding drivers to remain alert and watch carefully for motorcycles. According to TxDOT, in Texas last year, 417 motorcyclists were killed and another 1,920 were injured in a total of 7,656 crashes. On average, a motorcyclist dies every day in a crash on Texas roads. 

Let’s all take a moment to review the following tips provided by TxDOT: 1) Look twice for motorcycles, especially at intersections. 2) Always assume motorcycles are closer than they appear to be and avoid turning in front of an oncoming motorcycle. 3) Use turn signals and check blind spots before changing lanes. 4) When passing a motorcyclist, move to the other lane and allow a full lane for the motorcycle. 5) Always maintain a safe following distance. 6) Obey posted speed limits.

Here’s to another safe, wonderful Memorial Day weekend in the Texas Hill Country.

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